Monday, February 7, 2011

Mediums that are the message.


Skype - The future of video communication available today. McLuhan's vision of a global village, a place where the whole world is connected visa a web of communication, is here in the form of Skype. The content of this medium is live streaming video which is then connected to another Skype portal. Skype is viewed as a useful medium for talking to people in a more intimate manner than phone conversation.

News Scroll - As if the 24-hour news cycle was not enough to keep the public informed, the news scroll fills any possible gaps that could have existed. The content is written word, streaming constantly across the bottom of the screen. The news scroll's content is quick, brief messages about current issues. The object of the scroll is not to replace traditional news, rather its aim is to keep the viewer informed on stories other than the main focus of the broadcast. Via the news scroll, news channels are able to share multiple news stories in a short amount time. This development allows TV news to keep pace with internet news sources in the area of news aggregation.


Reddit - News aggragator and online community in one website. The content of Reddit encompasses written word, html, video, photos, and any form of entertainment that can be put on the web. Users post links, cleverly written of course, that connect the viewer with other websites or original content posted via text. Reddit functions in much the same way as the now defunct Digg, users post content and other users process the information to determine its popularity. "Up voting" content will result in making the front page, "down voting" will drive the content into obscurity. In this fashion Reddit serves as a news democracy, only the popular stories, as chosen by the community, get seen on the front page.

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